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On May 6, Audio Tour Hack unveiled its latest multimedia exhibition Mad World. Commissioned by The One Club and Creative Week Mad World puts a completely unique twist on some of the most award-winning television commercials of the past decade. After all, only the best ads stand the test of time. Even if that time is 50,000 years in the future.
Each commercial is interpreted as a serious documentation of what life was like for our ancient culture, much like how the hieroglyphics are interpreted as depictions of Ancient Egyptian life... maybe they were just ads too.Art Direction, Exhibition Design, Writing2013 -
This spot was created to launch the Google Maps campaign and to announce the arrival of Google Maps back on iPhone 5 after it had been removed by Apple's own product called Apple Maps.Advertising, Art Direction, Creative Direction2013 -
MoMA Unadulterated is an unofficial audio tour created by kids. Each piece of art is analyzed by experts aged 3-10, as they share their unique, unfiltered perspective on such things as composition, the art's deeper meaning, and why some stuff's so weird looking. This is Modern Art without the pretentiousness, the pomposity, or any other big "p" words. This is MoMA Unadulterated.Creative Direction, Exhibition Design, Graphic Design2012 -
Artobots is an Audio Tour Hack of the John Chamberlain exhibition at the Guggenheim New York that reimagines it as an exhibition about the Transformers.Copywriting, Creative Direction, Sound Design2012 -
Imagine walking into a store and buying everything. On May 20th, 2011 we arrived at Hercules’ Fancy Grocery in West Village NYC and did exactly that. Funded by the credit-defying depths of cash advances, the purchase took 6 hours and two receipt rolls to complete, leaving a very happy if not a little flabbergasted Hercules in its wake. The items from the convenience store are now being repurposed as convenient art and will be available for sale at storebuyout.com or at their Bodega Boutique Gallery in LES, NYC.Creative Direction, Directing, Fine Arts2012 -
This music video was created for Japanese Indie band Sour.Creative Direction, Directing, Design2011 -
Google Chrome is the fast web browser. By using unfinished words, phrases or sayings, each execution initiates a reptilian response from the audience as they can’t help but fill in the gap, thus providing an instant and gratifying example of the kind of speed Google Chrome offers. It also allows media that is usually passively consumed to become innately interactive and in a very Googly way.Art Direction, Copywriting, Design2011 -
Asher Roth Wanted to reconnect with his fans. This concept created a website that Asher could literally carry in his wallet, while sharing his journey with his fans.Music, Web Design, Creative Direction2011 -
Axe Virtual Hair action experienceArt Direction, Copywriting, Creative Direction2011 -
This film was created for the MTV Switch initiative. Every year the initiative asks particular agencies around the world to raise awareness about specific environmental issues. I also wrote the song for this piece of work.Art Direction, Copywriting, Music Composition2011 -
Axe RiseArt Direction, Copywriting, Advertising2011 -
Print CamapaignArt Direction, Copywriting, Design2011 -
Created in collaboration with Paul Hunter, Pretty Bird and Snoop DoggDirecting, Creative Direction2011 -
Bodega BoutiqueArt Direction, Fine Arts, Creative Direction2011 -
PrintArt Direction, Copywriting, Photography2011 -
ADCArt Direction, Multimedia, Installation Design2011
Projects